STERLING SHOES INCOME FUND ANNOUNCES THIRD QUARTER 2009 RESULTS
HIGHLIGHTS:
• Gross margin increased to 46.7% during the three-month period ended June 30, 2010, compared to 45.6% during the same period in 2009;
• Gross margin for the six-month period ended June 30, 2010 increased to 48.5%, compared to 44.5% during the same period in 2009;

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Annual Report:
20092008200720062005
August 10, 2010
STERLING SHOES INC.
(formerly Sterling Shoes Income Fund)
MANAGEMENT'S DISCUSSION AND ANALYSIS

The following management's discussion and analysis ("MD&A") should be read in conjunction with the unaudited interim consolidated financial statements and accompanying notes ("Interim Financial Statements") of Sterling Shoes Income Fund (the "Fund") for the three and six month periods ended June 30, 2010. Results have been prepared in accordance with Canadian generally accepted accounting principles ("GAAP" and reported in Canadian dollars unless otherwise indicated). The fiscal year-end of the former Fund, now Sterling Shoes Inc., is December 31.
August 10, 2010
INTERIM CONSOLIDATED FINANCIAL STATEMENTS OF STERLING SHOES INCOME FUND
June 30, 2010 (Unaudited - Expressed in thousands of dollars)
August 4, 2010
STERLING SHOES INC. SCHEDULES SECOND QUARTER 2010 RESULTS CONFERENCE CALL FOR AUGUST 11, 2010 AT 10:00am (PDT)
VANCOUVER, BC, August 04, 2010 – In conjunction with the release of its financial results for the second quarter ended June 30, 2010, Sterling Shoes Inc. (TSX: SSI) will host a conference call at 10:00am Pacific daylight time, (1:00pm Eastern daylight time) on Wednesday, August 11, 2010.
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